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| Lifestyle business ： ウィキペディア英語版 |
Lifestyle business
A lifestyle business is a business set up and run by its founders primarily with the aim of sustaining a particular level of income and no more; or to provide a foundation from which to enjoy a particular lifestyle.
Some types of enterprise are more accessible than others to the would-be lifestyle business person. Those requiring extensive capital (for example: car manufacturing) are difficult to launch and sustain on a lifestyle basis; others such as small creative industries businesses are more practical for sole practitioners or small groups such as husband-and-wife teams.
In conventional business terms, lifestyle businesses typically have limited scalability and potential for growth because such growth would destroy the lifestyle for which their owner-managers set them up. However, lifestyle businesses can and do win awards and provide satisfaction to their owners and customers. If sufficient high-quality creative producers begin to naturally cluster together, such as in Brighton, England, during the 1990s, the perception of a place can be radically changed (see Porter's cluster).
==Cultural Context==
The term is used in both favorable and derogatory manners. An example of individuals who promote the concept of Lifestyle Businesses favorably include Tim Ferris's Four Hour Work Week and other numerous blogs that emphasize the concept of passive income with the same goal of Lifestyle Businesses. These individuals create an image of lifestyle businesses and passive income that promotes an easy lifestyle and something that individuals should aspire towards.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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